Marketing Associate at Legal and Finance Career Platform
Posted: 1 day ago
Number of Openings: 5
Job Applicants: 40
Job Details
Job Description
• B2B/ B2C Marketing (Employer & candidates acquisition)
1. Development and refinement of the companys brand strategy for reaching out to prospective employers & candidates.
2. Conceptualize compelling and high-quality text, image, audio and video content for mass outreach across various marketing channels being -
• social media (LinkedIn/ Instagram)
• WhatsApp marketing
• call marketing
• email marketing
• website and print materials
3. Ensure content aligns with brand guidelines and resonates with target audiences.
4. Design flyers/posters/ graphics for the content using Canva or other software.
5. Design, implement, and analyze bulk email/ call/WhatsApp campaigns to engage with customers and nurture leads.
6. Conduct market research to identify trends, competitor activities, and opportunities.
7. Implement and manage marketing automation tools and processes to streamline and optimize marketing efforts.
• B2C Marketing (Candidates acquisition)
8. Execute digital marketing paid campaigns on social media and google.
9. Monitor and analyze performance of website and social media metrics, providing insights and recommendations for improvement.
10. Work towards SEO and SEM to improve search engine rankings and increase organic traffic.
11. Collaborates with influencers/ content creators in legal & finance domain to promote the brand managing, partnerships and measuring the impact of influencer campaigns.
12. Work towards influencer marketing by collaborating with influencers.
13. Collaborating with educational institutes for increasing candidate reach.
14. Plan and coordinate promotional events including job fairs to enhance brand visibility and engage with the target audience.
15. Work closely with internal teams, external agencies, and vendors to ensure cohesive and effective marketing initiatives.
Desired Candidate Requirement
• This role is ideal for marketing professionals with prior relevant experience of 1 to 5 years in any industry.
• Freshers with experience during college fest/ events/ committees can also apply.
• Candidate should be passionate, creative, confident, meticulous, multi-tasker with excellent communication skills.
Organization Description
It is an exclusive career platform recreated for the Legal & Finance Community . The unique team of founders comprises CAs and lawyers who have been working in the recruitment domain for more than 10 years. The platform aims to take our passion for recruitment to the next level by catering to a larger audience of employers as well as candidates by combining technology and domain knowledge and thereby, create a larger impact for the community. It has been created keeping in mind the requirements of professional services firms (CA/ CS/ law firms) as well as corporates across all sectors.